We are proud to be recruiting on behalf of the RHS (Royal Horticultural Society), which is seeking a proactive Marketing Automation Associate to join their friendly team at Vincent Square, London SW1. You will be a confident communicator with a can-do attitude, eager to learn new systems and stay up-to-date with digital marketing trends.
Key responsibilities:
- Collaborating with Marketing Automation team colleagues to manage the RHS email calendar.
- Leading the delivery of customer-facing communications, such as newsletters and flower show promotions.
- Working closely with colleagues across the organisation to support their data needs and email scheduling requirements.
- Managing data lists from various sources, including data manipulation and segmentation.
- Reporting on email engagement metrics and insights.
- Supporting the Marketing Automation Manager with the management of automated email platforms (e.g., Dot Digital, Microsoft Customer Insights).
- Building and maintaining automated email programmes.
- Assisting with CRM integration work during the final stages of setting up the organisation-wide CRM, Microsoft Dynamics 365.
- Pulling CRM data queries, building marketing lists, and managing GDPR preferences, data imports, and syncing across systems.
Essential skills, experience, and attributes:
- Experience working with ESP and Marketing Automation Software (e.g., Campaign Monitor, Dot Digital, Iterable, Microsoft Customer Insights, or similar).
- A strong enthusiasm for working with data.
- Proactive approach with excellent attention to detail.
- Demonstrable project management skills.
- Strong communication and interpersonal skills, with the ability to liaise effectively with technical and non-technical staff.
- Experience running and analysing detailed A/B and multivariate e-marketing tests.
- Proficiency in producing statistical post-campaign analysis.
- Broader CRM experience, particularly with Microsoft Dynamics, is advantageous.
This is an exciting time to join the RHS, offering a fantastic opportunity to develop your career. The role comes with excellent benefits and hybrid working options.
