How to attract top talent in competitive Surrey and Sussex markets#
The recruitment market never stays still for long. At what can often feel like the drop of a hat, it can swing between being candidate-driven (more vacancies, fewer candidates) and client-driven (fewer vacancies, more candidates) – and each shift brings new challenges for both sides.
When the market favours candidates, employers need to stand out with clear communication, flexibility and strong progression opportunities. When it leans the other way and there are more candidates, the challenge becomes managing high volumes of applications while protecting the employer brand.
In both cases, success comes down to structure, tone and consistency – having a process that reflects your values and keeps candidates engaged at every stage. Even when there are plenty of applicants, demand for specific skills and experience remains high so clarity and professionalism always matter.
Here’s how to make sure your recruitment approach helps you attract the right people, whatever the market looks like.
1. The hiring landscape – quality over quantity#
Vacancy levels might fluctuate but one thing stays constant: employers want to be sure they’re hiring the right people into their business.
For roles such as finance, HR, marketing and business support, the local talent pool is always active – but the strongest candidates can be very selective. The businesses that run successful recruitment campaigns are clear about what they’re looking for, communicate well and act decisively when they meet the right candidate.
2. What candidates value most#
Candidates notice every detail – from how quickly you respond to how you communicate at each stage. A well-run recruitment process says a lot about your business.
What matters most right now:#
- Flexibility – trust and autonomy in how they work
- Progression – visible opportunities to learn and grow
- Transparency – honest discussions about expectations and reward
- Efficiency – a process that feels professional and respectful
“We often see employers miss out on great candidates simply because the process moves too slowly,” says Sharon Ellis, MD of The Recruitment Consultancy. “An efficient, structured and caring approach shows respect and creates confidence.”
3. Rethinking the hiring process#
Improving your recruitment process isn’t about rushing decisions or risking the wrong hire – it’s about reducing friction along the way.
When the market is busy, you may receive an overwhelming number of applications; when it’s quieter, you can’t afford to lose the right candidate through delays or poor communication.
Three simple ways to improve your process:#
- Streamline your interviews – keep the structure clear and avoid unnecessary stages.
- Stay connected – regular updates show professionalism and keep candidates engaged.
- Offer feedback – constructive communication leaves a positive impression and builds goodwill.
Whether you’re hiring for one role or many, these small refinements can strengthen how candidates experience your brand.
4. Building a reputation that attracts people#
Your recruitment process is often the first glimpse candidates get of your company culture. Every conversation and email contributes to how your business is perceived.
Encourage employees to share authentic stories about their experience, highlight success on your website and social channels and ensure your careers page stays up to date.
An employer brand built on trust, respect and consistency will attract stronger applicants – and make them more likely to accept an offer when it comes.
5. Working with a specialist recruitment partner#
Finding the right people takes expertise, insight and time – which is why many employers choose to work with a specialist recruitment partner. But not all agencies operate in the same way and selecting the right one can make a significant difference to your success.
A strong recruitment partner does more than send CVs. They represent your brand in the market, understand your business goals and know how to identify candidates who not only have the right skills but also fit your team and culture.
That’s exactly how we work at The Recruitment Consultancy. Our specialist teams in Guildford, Surrey and Worthing, Sussex combine in-depth local knowledge with a consultative, relationship-led approach that’s focused on results.
We take the time to understand your needs, offer realistic advice and manage each stage of the process professionally and personally.
If you’re considering working with an agency, take a look at our article on how to choose the right recruitment partner. It outlines what to look for to ensure your partnership genuinely adds value.
6. The bottom line#
Attracting great people isn’t about the number of applications you receive but about how well you manage every interaction.
Whether the market favours clients or candidates, businesses that communicate clearly, act decisively and treat people with respect will always stand out.
A thoughtful, structured process not only secures the right hire but also builds a lasting reputation as an employer people want to work for.
Talk to us#
Whether your business is based in Guildford, Worthing or anywhere across Surrey and Sussex, we’re here to help.
If you’d like to improve your current recruitment process, explore a partnership with an agency or simply get some practical recruitment advice, we’d be very happy to hear from you.
